3 Strategies to Improve Your Event Management Software

30 Jan, 16:36 PM

Big events like concerts, festivals, conventions, trade shows, and conferences are huge investments that, when done right, can bring in a massive stream of income and business opportunities. Since events such as these require significant expenditures on manpower, travel, resources, venues, and sponsorships, maximizing the return on investment is imperative.

From a business standpoint, events are lucrative opportunities for sales, marketing, promotions, and growth. But poor management of funds and resources as well as setting up unrealistic goals can turn an event into a grand waste of time and money.

But how do you plan for a successful event? This is where event management solutions come in. Event management teams need to work smarter and faster and provide bosses and clients quantifiable returns of their investments. An event management software helps them do just that.

The best event management software helps users centralize their tasks, information, schedule, suppliers, and goals into a single platform. This helps them create viable timelines and schedules, assign tasks to the right individuals, and ensure the event is a total success from planning to realization.

But how do you truly get the most value out of your event management software? How do you make it more effective, therefore maximize your investment? Here are some of the ways:

1. Move to the Cloud

There are many reasons why businesses and organizations across various industries are moving their critical processes to the cloud. According to the 2019 McAfee Cloud Report, 87% of companies surveyed said their business processes experienced significant acceleration due to the use of cloud services.

Event management is not an exception. For one, an online event management system is way cheaper and easier to maintain. Cloud-based solutions do not require that much hardware as opposed to using an on-premise solution.

Access is smooth and quick but totally secure. Users can take a look at their tasks, schedules, and other things in just a few seconds using their mobile devices regardless of time and location. For security, managers can define permissions per user or require them to enter a password before gaining entry to the system.

Less upfront expenses and maintenance fees mean you are saving money that you can use on other pressing priorities. Being able to access the event management interface means people can work faster, submit reports on time, and supply management information needed to make strategic decisions and crucial adjustments on the dime. That's cost-effectiveness right there.

2. CRM and Marketing Automation Integration

The usual event planning tools and techniques are great if your event’s aim is to help your attendees have a good time while generating a handsome ROI. But if you want to get more from your event management solution, you need to integrate it with CRM and marketing automation software.

Event management provides you with all the tools you need to manage critical event management tasks such as registration, venue management, scheduling, task management, ticket sales, booking management, and more. Integrating core functions of CRM and marketing automation further extends the capabilities of your event management solution.

With CRM tools, you can create profiles of your attendees, making it easy for you to manage and organize their data, and effectively engage them with the right approach. By integrating marketing automation features, your event management software can provide you with valuable marketing data that allows you to effectively market future events to your attendees, attract more attendees, and make bigger, more successful events in the future.

In addition, you can also integrate customer service solutions with your event management systems so you can quickly get in touch and engage with attendees whenever they require customer support.

Being able to immediately address and address customer problems is one of the key issues in customer service today, according to the FinancesOnline customer service software trends.

3. Venue Finder

Most comprehensive event management solutions are equipped with the most modern features, including must-have functionalities like drag-and-drop builder, ticketing and booking tools, attendance management, and analytics.

One tool that proves to be quite useful but isn't a staple feature in today's event management solution and event booking software is the venue finder. If you want to improve the effectiveness of your event management software, you need to integrate with a venue finder real quick.

Venues are critical to the success of your business and finding the best place to host your event is always a must. Many event planners and managers use search engines to find potential venues. The downside, however, is that you might be missing out on locations that are more suited to the occasion and sit perfectly with your budget.

With venue finders, you can enter multiple variables such as city, budget, date, and type of event. The tool takes all your parameters and generates a list of potential venues that match your requirements. On top of that, contact information is usually readily available so you can get in touch with those in charge. This allows you to quickly set up a tour and negotiate for agreeable terms and prices.

Watch Out for Emerging Trends

The event management sector is a booming industry, one that continues to evolve as technology advances and client demands become more complex. From $5.7 billion in 2019, the industry's market value is expected to increase to $11.4 billion by the end of 2024 according to a 2019 study by MarketsandMarkets.

Cloud technology and marketing automation are major drivers for this anticipated growth. Other trends that are poised to impact event management and you need to look out for are the rising adoption of social media for event marketing, the use of advanced data analytics solutions to capture better quality business insights and the expected implementation of IoT (Internet of Things).

Event management is no longer bound to spreadsheets, tables, and paper-based registrations. It's changing and you need to change with it if you are to keep up with the pace.